Sure, times are tough but it is time to look to the positive and remember that some of the best ideas are formed out of need. Take Salvatore Ferragamo for example, he struggled to develop his shoe business during the great depression and even dealt with pending bankruptcy and closure at several points. With a restricted supply of materials, he was forced to think of new solutions which lead him to his patented cork wedge design he created in the mid 1930's. This moment of resourceful creativity resulted in an idea that set him apart from his competition. Ultimately, this lead him to relaunch his business which is still successful and respected today. For additional history about this legendary brand go to: http://www.salvatoreferragamo.it/en/#folderId=/en/experience/brandhistoryI couldn't help but think of the parallels between the beginnings of his story and the struggles many young designers and entrepreneurs are experiencing today.
But being open to what is available around you can also apply to everyday items you take for granted, like your closet. Take Sara X from http://www.publicpersonae.com/blog/. She committed to a 30-day challenge in which she explored her own closet to find creative new ways to wear the clothing she already owns. She documented her daily creations on her blog so check it out and be inspired to look at what you already have around you in a new way too!
